Figure 3

Results from a study conducted by Ngo et al. [[34]] demonstrating both sound and shape symbolism effects with increasing bitterness (for example, as the cocoa content increases in the chocolate) being matched with more angular shapes and words starting with a harder plosive sound (’t’ in this case). The units on the Y-axis indicate the distance (in cm) along the 10-cm line scale, with 0 reflecting the centre point. Figure adapted and reprinted from Ngo et al.[34], Figure 2, with permission.