Experiment 1: How the weight of the spoon influenced participants’ taste perception. Larger numbers on all y-axes indicate more of the measured property. Error bars represent the standard error of the mean. *P <.05; **P < .01. (a) Yoghurt sampled from light spoons is perceived as denser than the same yoghurt when sampled from a heavy spoon. (b) Yoghurt sampled from a light spoon is perceived as more expensive than the same yoghurt sampled from the heavy spoon. (c) The rated sweetness of the yoghurt varied with both spoon size and spoon weight.