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Figure 1 | Flavour

Figure 1

From: Plate shape and colour interact to influence taste and quality judgments

Figure 1

Significant plate colour by plate shape interactions on each of the attribute ratings. (a) Sweetness ratings: Food eaten on white round plates was rated significantly sweeter than that eaten on white square plates. (b) Intensity ratings: Food eaten from white round plates was rated significantly more intense than that eaten on white square plates. (c) Quality ratings: Food eaten on white round plates and black square plates was rated of significantly higher quality than that eaten on white square and black round plates. (d) Liking ratings: Food eaten on white round plates and black square plates was liked significantly more than that eaten on white square and black round plates. However, after considering participants’ general regard for cheesecake, this interaction for liking ratings was negated.

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