Table 2 Demographic characteristics and OJ consumption habits for each cluster
From: Colour influences sensory perception and liking of orange juice
Frequency response (%) | |||
|---|---|---|---|
Cluster 1, n = 52 | Cluster 2, n = 20 | Cluster 3, n = 28 | |
Gender | |||
Male | 38.5 | 30 | 28.6 |
Female | 61.5 | 70 | 71.4 |
Age | |||
18–25 | 63.5 | 55 | 46.4 |
26–35 | 13.5 | 30 | 25 |
36–45 | 13.5 | 5 | 7.1 |
46–55 | 1.9 | 5 | 7.1 |
Over 55 | 7.7 | 5 | 14.3 |
Consumption habits | |||
<Once a week | 30.8 | 40 | 50 |
Once a week | 13.5 | 35 | 14.3 |
Twice a week | 11.5 | 10 | 14.3 |
>Twice a week | 44.2 | 15 | 21.4 |
Kinds of OJ | |||
From concentrate | 44.2 | 60 | 57.1 |
Freshly squeezed | 51.9 | 30 | 39.3 |
Homemade | 3.8 | 10 | 3.6 |
OJ brands | |||
Tropicana | 36.54 | 25 | 32.14 |
Tesco | 23.08 | 18 | 10.71 |
Sainsbury’s | 13.46 | 20 | 7.14 |
ASDA | 3.84 | 0 | 0 |
Morrisons | 1.92 | 19 | 3.57 |
Other | 11.54 | 25 | 28.57 |
No answer | 9.62 | 20 | 17.86 |