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Table 2 Demographic characteristics and OJ consumption habits for each cluster

From: Colour influences sensory perception and liking of orange juice

  Frequency response (%)
Cluster 1, n = 52 Cluster 2, n = 20 Cluster 3, n = 28
Gender
 Male 38.5 30 28.6
 Female 61.5 70 71.4
Age
 18–25 63.5 55 46.4
 26–35 13.5 30 25
 36–45 13.5 5 7.1
 46–55 1.9 5 7.1
 Over 55 7.7 5 14.3
Consumption habits
 <Once a week 30.8 40 50
 Once a week 13.5 35 14.3
 Twice a week 11.5 10 14.3
 >Twice a week 44.2 15 21.4
Kinds of OJ
 From concentrate 44.2 60 57.1
 Freshly squeezed 51.9 30 39.3
 Homemade 3.8 10 3.6
OJ brands
 Tropicana 36.54 25 32.14
 Tesco 23.08 18 10.71
 Sainsbury’s 13.46 20 7.14
 ASDA 3.84 0 0
 Morrisons 1.92 19 3.57
 Other 11.54 25 28.57
 No answer 9.62 20 17.86