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Table 1 Top three flavour responses for each coloured drink in each type of cup in the participants from the United States of America (USA) and China (exact count in brackets)

From: Does the type of receptacle influence the crossmodal association between colour and flavour? A cross-cultural comparison

Colour

Cup

Participants from the USA (N = 100)

Participants from China (N = 100)

Difference

Red

Water

Cherry (27), Cranberry (25), Strawberry (19)

Strawberry (27), Watermelon (25), Cherry (12)

**

 

Wine

Strawberry (28), Cherry (25), Cranberry (16)

Watermelon (24), Cherry (20), Strawberry (18)

**

 

Cocktail

Cherry (31), Strawberry (25), Cranberry (17)

Watermelon (27), Cherry (18), Strawberry (17)

**

 

Plastic

Cherry (31), Strawberry (25), Watermelon (14)

Watermelon (35), Strawberry (20), Cherry (19)

**

Green

Water

Kiwi (34), Lime (27), Apple (13)

Kiwi (54), Apple (14), Lime (12)

**

 

Wine

Kiwi (31), Lime (30), Melon (12)

Kiwi (40), Apple (20), Lime (16)

**

 

Cocktail

Lime (32), Kiwi (27), Apple (19)

Kiwi (33), Lime (23), Apple (17)

 
 

Plastic

Kiwi (40), Lime (23), Apple (13)

Kiwi (58), Lime (16), Apple (7)

 

Yellow

Water

Lemon (32), Lime (24), Pineapple (14)

Lemon (26), Lime (14), Pineapple (13)

 
 

Wine

Lemon (49), Lime (15), Pineapple (13)

Lemon (36), Pineapple (14), Lime (10)

 
 

Cocktail

Lemon (45), Pineapple (22), Banana (9)

Lemon (25), Pineapple (19), Pear (10)

 
 

Plastic

Lemon (49), Pineapple (18), Banana (13)

Lemon (28), Pineapple (26), Pear (11)

**

Blue

Water

Blueberry (63), Raspberry (16), Mint (8), Other (8)

Blueberry (43), Mint (30), Other (12)

**

 

Wine

Blueberry (61), Raspberry (14), Mint (9)

Blueberry (35), Mint (31), Other (12)

**

 

Cocktail

Blueberry (59), Raspberry (18), Mint (8), Other (8)

Blueberry (32), Mint (30), Other (12)

**

 

Plastic

Blueberry (61), Raspberry (18), Other (9)

Blueberry (38), Mint (27), Other (12)

**

Orange

Water

Orange (43), Peach (18), Mandarin (17)

Orange (24), Mandarin (21), Peach (11)

 
 

Wine

Orange (46), Peach (21), Mandarin (17)

Orange (38), Mandarin (34), Peach (7)

 
 

Cocktail

Orange (44), Peach (23), Mandarin (23)

Orange (32), Mandarin (31), Melon (10)

 
 

Plastic

Orange (48), Peach (15), Mandarin (14)

Orange (38), Mandarin (21), Watermelon (13)

**

Brown

Water

Cola (66), Blackcurrant (12), Grape (9)

Cola (46), Blackcurrant (16), Other (14)

 
 

Wine

Cola (68), Grape (13), Blackcurrant (10)

Cola (43), Blackcurrant (21), Other (10)

 
 

Cocktail

Cola (63), Blackcurrant (23), Cranberry (4)

Cola (48), Blackcurrant (20), Other (10)

 
 

Plastic

Cola (71), Grape (14), Blackcurrant (6)

Cola (32), Blackcurrant (27), Other (13)

**

Clear

Water

Flavourless (91)

Flavourless (81), Other (6)

 
 

Wine

Flavourless (88)

Flavourless (73), Other (10)

 
 

Cocktail

Flavourless (86)

Flavourless (73), Other (12)

 
 

Plastic

Flavourless (89)

Flavourless (71), Lychee (8), Other (8)

 
  1. Note: Flavour counts of less than 5 are not shown in this table, while responses that tied for third place are both shown (where **P < .01).