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Table 1 Top three flavour responses for each coloured drink in each type of cup in the participants from the United States of America (USA) and China (exact count in brackets)

From: Does the type of receptacle influence the crossmodal association between colour and flavour? A cross-cultural comparison

Colour Cup Participants from the USA (N = 100) Participants from China (N = 100) Difference
Red Water Cherry (27), Cranberry (25), Strawberry (19) Strawberry (27), Watermelon (25), Cherry (12) **
  Wine Strawberry (28), Cherry (25), Cranberry (16) Watermelon (24), Cherry (20), Strawberry (18) **
  Cocktail Cherry (31), Strawberry (25), Cranberry (17) Watermelon (27), Cherry (18), Strawberry (17) **
  Plastic Cherry (31), Strawberry (25), Watermelon (14) Watermelon (35), Strawberry (20), Cherry (19) **
Green Water Kiwi (34), Lime (27), Apple (13) Kiwi (54), Apple (14), Lime (12) **
  Wine Kiwi (31), Lime (30), Melon (12) Kiwi (40), Apple (20), Lime (16) **
  Cocktail Lime (32), Kiwi (27), Apple (19) Kiwi (33), Lime (23), Apple (17)  
  Plastic Kiwi (40), Lime (23), Apple (13) Kiwi (58), Lime (16), Apple (7)  
Yellow Water Lemon (32), Lime (24), Pineapple (14) Lemon (26), Lime (14), Pineapple (13)  
  Wine Lemon (49), Lime (15), Pineapple (13) Lemon (36), Pineapple (14), Lime (10)  
  Cocktail Lemon (45), Pineapple (22), Banana (9) Lemon (25), Pineapple (19), Pear (10)  
  Plastic Lemon (49), Pineapple (18), Banana (13) Lemon (28), Pineapple (26), Pear (11) **
Blue Water Blueberry (63), Raspberry (16), Mint (8), Other (8) Blueberry (43), Mint (30), Other (12) **
  Wine Blueberry (61), Raspberry (14), Mint (9) Blueberry (35), Mint (31), Other (12) **
  Cocktail Blueberry (59), Raspberry (18), Mint (8), Other (8) Blueberry (32), Mint (30), Other (12) **
  Plastic Blueberry (61), Raspberry (18), Other (9) Blueberry (38), Mint (27), Other (12) **
Orange Water Orange (43), Peach (18), Mandarin (17) Orange (24), Mandarin (21), Peach (11)  
  Wine Orange (46), Peach (21), Mandarin (17) Orange (38), Mandarin (34), Peach (7)  
  Cocktail Orange (44), Peach (23), Mandarin (23) Orange (32), Mandarin (31), Melon (10)  
  Plastic Orange (48), Peach (15), Mandarin (14) Orange (38), Mandarin (21), Watermelon (13) **
Brown Water Cola (66), Blackcurrant (12), Grape (9) Cola (46), Blackcurrant (16), Other (14)  
  Wine Cola (68), Grape (13), Blackcurrant (10) Cola (43), Blackcurrant (21), Other (10)  
  Cocktail Cola (63), Blackcurrant (23), Cranberry (4) Cola (48), Blackcurrant (20), Other (10)  
  Plastic Cola (71), Grape (14), Blackcurrant (6) Cola (32), Blackcurrant (27), Other (13) **
Clear Water Flavourless (91) Flavourless (81), Other (6)  
  Wine Flavourless (88) Flavourless (73), Other (10)  
  Cocktail Flavourless (86) Flavourless (73), Other (12)  
  Plastic Flavourless (89) Flavourless (71), Lychee (8), Other (8)  
  1. Note: Flavour counts of less than 5 are not shown in this table, while responses that tied for third place are both shown (where **P < .01).