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Table 1 Questionnaires used in this study
| Questionnaire 1. It was presented simultaneously with the dish, and aimed to measure the visual appeal of the food and the participant’s expectations | Questionnaire 2. It was presented after the participant had finished eating, aiming to measure different cues of the experience the participant had eating the dish and other general impressions |
|---|---|
| How complex does this dish appear to be? | How salty was the food? |
| How much do you like the presentation of the food? | How bitter was the food? |
| How much would you be willing to pay for this dish (in British Pounds)? | How sour was the food? |
| Please rate how artistically arranged you think this plate is? | How sweet was the food? |
| How tasty does this dish look? | How much did you like this dish? |
| How healthy do you think this dish is? | How much would you be willing to pay for the dish (in British pounds)? |
| How tasty did you find the dish? | |
| How full are you after eating this plate? | |
| Do you generally enjoy eating vegetables? | |
| How many ingredients do you think the dish contained? | |
| Do you consider yourself to be a ‘foodie’? | |
| How interested are you in the visual arts? |
