Question | Significant factors | Coefficient value | t -value | P values | Means ± standard deviations for each presentation | Art versus Regular | Art versus Neat | Neat versus Regular |
---|---|---|---|---|---|---|---|---|
Complexity | Presentation | -.97 | -2.83 | .0064 | Art-inspired (7.5 ± 1.95) | t = 2.28 | t = 2.51 | t = .65 |
P value < .05 | P value < .01 | P value = .51 | ||||||
Regular (5.7 ± 1.7) | ||||||||
Neat (5.2 ± 2.5) | ||||||||
Artistic presentation | Presentation | -.99 | -2.61 | .01 | Art-inspired (7.9 ± 2.3) | t = 3.04 | t = 2.4 | t = -.71 |
P value < .01 | P value < .05 | P value = .47 | ||||||
Regular (5.7 ± 2.2) | ||||||||
Neat (6.2 ± 2.12) | ||||||||
Liking | Presentation | -1.18 | -3.36 | .0014 | Art-inspired (8.0 ± 1.8) | t = 5.5 | t =5.3 | t = .01 |
P value < .001 | P value < .01 | P value = .90 | ||||||
Regular (5.6 ± 2.0) | ||||||||
Neat (5.5 ± 2.3) | ||||||||
Willingness to pay | Presentation | -116.9 | -2.30 | .02 | Art-inspired (425 ± 511) | t = 3 | t = 3.2 | t = 0.3 |
P value < .01 | P value < .01 | P value = .74 | ||||||
Regular (208 ± 283) | ||||||||
Neat (214 ± 268) | ||||||||
Tastiness | Presentation | -.70 | -2.12 | .03 | Art-inspired (7.5 ± 1.8) | t = 3.9 | t = 4.5 | t = .73 |
P value < .01 | P value < .01 | P value = .46 | ||||||
Regular (5.8 ± 2) | ||||||||
Neat (5.4 ± 2.2) | ||||||||
Consumption | 1.8 | 2.40 | .01 | .01 | .01 | .01 | .01 | |
-.74 | -2.07 | .04 | .04 |