Table 2 Results of a study demonstrating that even regular consumers pay surprisingly little attention to what they hear while eating and drinking (Source:[14])
| Â | Vision | Touch | Audition | Smell | Taste |
|---|---|---|---|---|---|
Food and drink | 4.2 | 3.1 | 1.7 | 4.2 | 4.9 |
Soft drink | 3.9 | 2.5 | 1.9 | 4.1 | 4.9 |
Cheese | 4.1 | 3.3 | 1.5 | 4.3 | 4.9 |
Apple | 4.4 | 3.8 | 1.9 | 3.8 | 4.9 |
Meats | 4.5 | 2.9 | 1.5 | 4.5 | 4.8 |
Cookies | 4.1 | 3.3 | 1.9 | 4.3 | 4.9 |