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Figure 4 | Flavour

Figure 4

From: On the psychological impact of food colour

Figure 4

Two of the six coloured drinks shown to the participants from the UK and Taiwan in a study by Shankar et al . [ 75 ]. The results of this cross-cultural study demonstrated that exactly the physically same food colour can elicit qualitatively sensory different expectations as far as the likely flavour of a drink might be in consumers from different countries. The most frequently expected flavours for drinks of these colours are shown at the bottom.

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