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Table 4 Frequencies and pairwise comparisons from offline and online tests of people’s ability to correctly associate the colourful plateware designs shown in Fig. 7 with one of the five basic tastes

From: On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes

Colour

Offline

Online

Bitter

Salty

Sour

Sweet

Umami

n

Bitter

Salty

Sour

Sweet

Umami

n

Black

37 a

1b

4b

6b, c

17c

65

37a

8b

12b

14b

33a

104

Green

10a

4a

40 b

9a

2a

10a, b, c

8c

60d

24b

2a, c

Pink

3a

11a

10a

29 b

12a

18a

16a

9a

47b

14a

Tilted

10a

8a

6a

12a

29 b

26a, b

16b, c

10c

12b, c

40a

White

5a

41 b

5a

9a

5a

13a

56b

13a

7a

15a

  1. The values in bold indicate the most frequently selected taste. Each subscript letter denotes a subset of colour categories whose proportions do not differ significantly from each other at the .05 level when reading across a row