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Table 1 Means (M) with standard errors (SE) of the mean for all the ratings of the two dishes collected in Experiment 2

From: Aesthetic plating: a preference for oblique lines ascending to the right

  Group 1 Group 2
  Dish 1 Dish 2 Dish 1 Dish 2
  M SE M SE M SE M SE
Not at all/very appetizing rating 3.19 .11 3.11 .11 3.28 .11 3.09 .11
Not at all/very artistic rating 5.95 .08 5.73 .09 5.8 .08 5.93 .09
Sweet/savoury taste rating 3.87 .10 3.87 .10 3.98 .10 3.99 .10
Price estimation 9.32 .51 9.05 .50 9.72 .50 9.30 .50
  1. Note that the participants in Group 1 always saw Dish 1 paired with the ‘Smoked cox apple crème cobb nuts, homemade curd, apple caviar & beetroot reduction’ label, whereas the Group 2 participants always saw the same dish paired with the ‘Taste of nature’ label. The participants in Group 1 always saw Dish 2 paired with the ‘Taste of nature’ label, while those in Group 2 saw the same dish paired with the ‘Smoked cox apple crème cobb nuts, homemade curd, apple caviar & beetroot reduction’ label instead