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Table 2 Median (Mdn), together with indicators of skewness (S) and kurtosis (K) for the normalized ratings of the two dishes collected in Experiment 1, as well as Experiment 2, Group 2 only

From: Aesthetic plating: a preference for oblique lines ascending to the right

  Experiment 1 Experiment 2 (Group 2 only)
Dish 1 Dish 2 Dish 1 Dish 2
Mdn S K Mdn S K Mdn S K Mdn S K
Not at all/very appetizing rating .39 −.75 −.08 .49 −.24 −.82 −.21 .42 −.73 −.13 .54 −.69
Not at all/very artistic rating −1.08 −1.24 1.71 −1.38 −1.24 −.26 .34 −1.33 1.68 .42 −1.69 2.77
Sweet/savoury taste rating −.49 −1.01 −.94 −1.04 .31 −.94 .17 .08 −.84 .22 .07 −.89
Price estimation .13 2.57 9.43 .22 2.62 13.12 −.31 1.65 3.79 −.32 1.66 3.98
  1. Note that the data from this table refer to Dish 1 always paired with the ‘Smoked cox apple crème cobb nuts, homemade curd, apple caviar & beetroot reduction’ label, and Dish 2 always paired with the ‘Taste of nature’ label