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Table 2 Median (Mdn), together with indicators of skewness (S) and kurtosis (K) for the normalized ratings of the two dishes collected in Experiment 1, as well as Experiment 2, Group 2 only

From: Aesthetic plating: a preference for oblique lines ascending to the right

 

Experiment 1

Experiment 2 (Group 2 only)

Dish 1

Dish 2

Dish 1

Dish 2

Mdn

S

K

Mdn

S

K

Mdn

S

K

Mdn

S

K

Not at all/very appetizing rating

.39

−.75

−.08

.49

−.24

−.82

−.21

.42

−.73

−.13

.54

−.69

Not at all/very artistic rating

−1.08

−1.24

1.71

−1.38

−1.24

−.26

.34

−1.33

1.68

.42

−1.69

2.77

Sweet/savoury taste rating

−.49

−1.01

−.94

−1.04

.31

−.94

.17

.08

−.84

.22

.07

−.89

Price estimation

.13

2.57

9.43

.22

2.62

13.12

−.31

1.65

3.79

−.32

1.66

3.98

  1. Note that the data from this table refer to Dish 1 always paired with the ‘Smoked cox apple crème cobb nuts, homemade curd, apple caviar & beetroot reduction’ label, and Dish 2 always paired with the ‘Taste of nature’ label