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Table 2 Pre- and post-taste VAS sensory and expected appetite ratings (SEM)

From: Assimilation of healthy and indulgent impressions from labelling influences fullness but not intake or sensory experience

Rating time

Label condition

Pleasant* **

Familiar

Thick

Creamy

Sweet

Expected hungry immediate

Expected hungry later

Expected full immediate

Expected full later

Pre-taste

Healthy

75.4 (3.9)

-

29.8 (4.6)

50.5 (4.3)

70.6 (2.7)

50.7 (4.0)

Indulgent

54.4 (3.8)

26.8 (3.3)

48.8 (5.1)

67.9 (4.3)

48.6 (5.2)

No label

73.8 (3.7)

31.9 (3.9)

52.4 (4.2)

67.6 (3.0)

45.5 (4.3)

Post-taste

Healthy

77.7 (4.7)

73.3 (3.3)

62.9 (4.5)

69.5 (3.1)

75.6 (4.0)

34.2 (4.8)

53.4 (4.7)

66.4 (4.8)

50.2 (4.9)

Indulgent

81.4 (2.8)

77.0 (4.8)

56.1 (4.7)

68.6 (3.7)

78.3 (3.5)

28.4 (4.8)

51.6 (5.4)

65.8 (3.8)

48.7 (5.5)

No label

82.7 (3.3)

71.1 (4.1)

59.6 (4.7)

65.2 (4.0)

75.0 (2.7)

33.1 (4.6)

50.4 (4.3)

67.4 (4.5)

45.5 (4.8)

  1. *Significant difference between rating times (p < .001)
  2. **Significant difference between label groups (p = .022)