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Table 2 Pre- and post-taste VAS sensory and expected appetite ratings (SEM)

From: Assimilation of healthy and indulgent impressions from labelling influences fullness but not intake or sensory experience

Rating time Label condition Pleasant* ** Familiar Thick Creamy Sweet Expected hungry immediate Expected hungry later Expected full immediate Expected full later
Pre-taste Healthy 75.4 (3.9) - 29.8 (4.6) 50.5 (4.3) 70.6 (2.7) 50.7 (4.0)
Indulgent 54.4 (3.8) 26.8 (3.3) 48.8 (5.1) 67.9 (4.3) 48.6 (5.2)
No label 73.8 (3.7) 31.9 (3.9) 52.4 (4.2) 67.6 (3.0) 45.5 (4.3)
Post-taste Healthy 77.7 (4.7) 73.3 (3.3) 62.9 (4.5) 69.5 (3.1) 75.6 (4.0) 34.2 (4.8) 53.4 (4.7) 66.4 (4.8) 50.2 (4.9)
Indulgent 81.4 (2.8) 77.0 (4.8) 56.1 (4.7) 68.6 (3.7) 78.3 (3.5) 28.4 (4.8) 51.6 (5.4) 65.8 (3.8) 48.7 (5.5)
No label 82.7 (3.3) 71.1 (4.1) 59.6 (4.7) 65.2 (4.0) 75.0 (2.7) 33.1 (4.6) 50.4 (4.3) 67.4 (4.5) 45.5 (4.8)
  1. *Significant difference between rating times (p < .001)
  2. **Significant difference between label groups (p = .022)