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Table 5 Mean (SEM) VAS ratings of the labels (part A) and beverages by label condition (part B)

From: Assimilation of healthy and indulgent impressions from labelling influences fullness but not intake or sensory experience

Beverage condition

Label condition

Healthy

Indulgent

Pleasant**

Familiar**

Thick**

Creamy**

Sweet**

Expected hungry immediate

Expected hungry later

Expected full immediate

Expected full later

A)

 Pre-taste label ratings

Healthy

80.9 (2.2)*

45.2 (3.5)*

73.5 (2.5)

-

59.3 (3.1)*

30.5 (3.7)*

61.2 (2.2)*

37.1 (3.2)*

57.5 (2.9)*

53.2 (3.5)*

39.7 (3.5)*

Indulgent

27.0 (3.2)

84.7 (2.5)

75.6 (3.0)

-

78.6 (2.1)

85.6 (2.4)

78.1 (2.2)

26.8 (2.6)

41.3 (3.1)

74.0 (2.7)

58.3 (3.4)

B)

 Healthy

Congruent

(Fig. 5a)

62.6 (5.6)

59.0 (5.4)

69.4 (3.2)

43.3 (6.5)

71.1 (4.4)

29.6 (3.8)

45.1 (5.0)

70.3 (3.8)

49.9 (4.4)

Incongruent

63.2 (6.4)

57.0 (6.0)

71.4 (2.9)

41.6 (6.5)

71.4 (4.2)

35.7 (4.4)

55.1 (4.9)

61.5 (3.3)

46.7 (4.6)

No Label

61.2 (4.3)

52.1 (5.6)

74.1 (2.1)

41.7 (5.3)

62.2 (4.1)

31.2 (4.2)

49.6 (4.0)

71.0 (3.9)

51.9 (3.9)

 Indulgent

Congruent

(Fig. 5b)

87.1 (2.5)

86.5 (2.4)

44.0 (4.2)

72.8 (3.8)

75.8 (3.5)

30.9 (4.7)

56.2 (4.7)

73.6 (3.8)

53.2 (5.0)

Incongruent

86.4 (3.7)

83.0 (3.6)

49.2 (5.3)

66.5 (5.4)

81.4 (2.6)

36.0 (5.5)

51.4 (5.3)

68.5 (4.9)

54.9 (5.3)

No Label

84.6 (2.8)

80.2 (3.7)

53.4 (5.0)

65.3 (4.2)

78.4 (2.0)

27.4 (4.7)

47.6 (4.5)

70.8 (4.6)

48.8 (5.5)

  1. *Significant difference between label ratings (p < .017)
  2. **Significant difference between beverage conditions (p < .001)