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Table 5 Mean (SEM) VAS ratings of the labels (part A) and beverages by label condition (part B)

From: Assimilation of healthy and indulgent impressions from labelling influences fullness but not intake or sensory experience

Beverage condition Label condition Healthy Indulgent Pleasant** Familiar** Thick** Creamy** Sweet** Expected hungry immediate Expected hungry later Expected full immediate Expected full later
A)
 Pre-taste label ratings Healthy 80.9 (2.2)* 45.2 (3.5)* 73.5 (2.5) - 59.3 (3.1)* 30.5 (3.7)* 61.2 (2.2)* 37.1 (3.2)* 57.5 (2.9)* 53.2 (3.5)* 39.7 (3.5)*
Indulgent 27.0 (3.2) 84.7 (2.5) 75.6 (3.0) - 78.6 (2.1) 85.6 (2.4) 78.1 (2.2) 26.8 (2.6) 41.3 (3.1) 74.0 (2.7) 58.3 (3.4)
B)
 Healthy Congruent (Fig. 5a) 62.6 (5.6) 59.0 (5.4) 69.4 (3.2) 43.3 (6.5) 71.1 (4.4) 29.6 (3.8) 45.1 (5.0) 70.3 (3.8) 49.9 (4.4)
Incongruent 63.2 (6.4) 57.0 (6.0) 71.4 (2.9) 41.6 (6.5) 71.4 (4.2) 35.7 (4.4) 55.1 (4.9) 61.5 (3.3) 46.7 (4.6)
No Label 61.2 (4.3) 52.1 (5.6) 74.1 (2.1) 41.7 (5.3) 62.2 (4.1) 31.2 (4.2) 49.6 (4.0) 71.0 (3.9) 51.9 (3.9)
 Indulgent Congruent (Fig. 5b) 87.1 (2.5) 86.5 (2.4) 44.0 (4.2) 72.8 (3.8) 75.8 (3.5) 30.9 (4.7) 56.2 (4.7) 73.6 (3.8) 53.2 (5.0)
Incongruent 86.4 (3.7) 83.0 (3.6) 49.2 (5.3) 66.5 (5.4) 81.4 (2.6) 36.0 (5.5) 51.4 (5.3) 68.5 (4.9) 54.9 (5.3)
No Label 84.6 (2.8) 80.2 (3.7) 53.4 (5.0) 65.3 (4.2) 78.4 (2.0) 27.4 (4.7) 47.6 (4.5) 70.8 (4.6) 48.8 (5.5)
  1. *Significant difference between label ratings (p < .017)
  2. **Significant difference between beverage conditions (p < .001)