Beverage condition | Label condition | Healthy | Indulgent | Pleasant** | Familiar** | Thick** | Creamy** | Sweet** | Expected hungry immediate | Expected hungry later | Expected full immediate | Expected full later |
---|---|---|---|---|---|---|---|---|---|---|---|---|
A) | ||||||||||||
Pre-taste label ratings | Healthy | 80.9 (2.2)* | 45.2 (3.5)* | 73.5 (2.5) | - | 59.3 (3.1)* | 30.5 (3.7)* | 61.2 (2.2)* | 37.1 (3.2)* | 57.5 (2.9)* | 53.2 (3.5)* | 39.7 (3.5)* |
Indulgent | 27.0 (3.2) | 84.7 (2.5) | 75.6 (3.0) | - | 78.6 (2.1) | 85.6 (2.4) | 78.1 (2.2) | 26.8 (2.6) | 41.3 (3.1) | 74.0 (2.7) | 58.3 (3.4) | |
B) | ||||||||||||
Healthy | Congruent | (Fig. 5a) | 62.6 (5.6) | 59.0 (5.4) | 69.4 (3.2) | 43.3 (6.5) | 71.1 (4.4) | 29.6 (3.8) | 45.1 (5.0) | 70.3 (3.8) | 49.9 (4.4) | |
Incongruent | 63.2 (6.4) | 57.0 (6.0) | 71.4 (2.9) | 41.6 (6.5) | 71.4 (4.2) | 35.7 (4.4) | 55.1 (4.9) | 61.5 (3.3) | 46.7 (4.6) | |||
No Label | 61.2 (4.3) | 52.1 (5.6) | 74.1 (2.1) | 41.7 (5.3) | 62.2 (4.1) | 31.2 (4.2) | 49.6 (4.0) | 71.0 (3.9) | 51.9 (3.9) | |||
Indulgent | Congruent | (Fig. 5b) | 87.1 (2.5) | 86.5 (2.4) | 44.0 (4.2) | 72.8 (3.8) | 75.8 (3.5) | 30.9 (4.7) | 56.2 (4.7) | 73.6 (3.8) | 53.2 (5.0) | |
Incongruent | 86.4 (3.7) | 83.0 (3.6) | 49.2 (5.3) | 66.5 (5.4) | 81.4 (2.6) | 36.0 (5.5) | 51.4 (5.3) | 68.5 (4.9) | 54.9 (5.3) | |||
No Label | 84.6 (2.8) | 80.2 (3.7) | 53.4 (5.0) | 65.3 (4.2) | 78.4 (2.0) | 27.4 (4.7) | 47.6 (4.5) | 70.8 (4.6) | 48.8 (5.5) |