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Table 6 Mean (SEM) ratings of piloted beverage characteristics

From: Assimilation of healthy and indulgent impressions from labelling influences fullness but not intake or sensory experience

  Beverage Healthy Indulgent Pleasant Familiar Novel Creamy Thick
Taste 1 1 57.5 (8.5) 50.3 (8.2) 74.6 (3.6) 76.9 (4.7) 21.4 (6.5) 41.2 (9.3) 53.0 (8.6)
2 53.8 (6.3) 51.3 (8.3) 57.1 (8.4) 44.2 (10.7) 54.3 (10.8) 58.4 (9.0) 66.2 (7.6)
3 44.6 (6.2) 65.4 (5.1) 66.9 (7.7) 61.4 (7.6) 43.5 (8.4) 67.3 (7.8) 70.8 (3.4)
4 52.3 (7.9) 47.5 (9.2) 67.5 (5.6) 50.6 (9.8) 43.4 (9.4) 56.0 (7.4) 70.5 (5.3)
Taste 2 1 47.3 (8.0) 54.7 (9.1) 74.1 (7.4) 74.8 (4.4) 24.7 (8.1) 41.8 (7.9) 54.3 (7.1)
2 51.5 (5.9) 54.1 (7.8) 48.8 (8.1) 50.9 (8.5) 43.3 (10.1) 51.1 (11.1) 82.2 (4.4)
3 41.7 (8.4) 70.9 (8.7) 66.9 (8.8) 59.3 (8.9) 47.9 (8.6) 73.9 (5.4) 69.3 (7.5)
4 58.6 (7.5) 49.3 (10.1) 71.7 (5.2) 63.9 (8.8) 38.7 (8.2) 61.9 (6.8) 65.9 (6.8)
  1. Beverages: (1) mango passion fruit and goji berry smoothie, (2) strawberry and banana smoothie, (3) pineapple banana and coconut smoothie and (4) orange mango and passion fruit (all Sainsbury’s plc., UK)