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Table 7 Mean (SEM) VAS ratings of piloted beverage characteristics

From: Assimilation of healthy and indulgent impressions from labelling influences fullness but not intake or sensory experience

   Healthy Indulgent Pleasant Familiar Novel
Pilot 1 1 9.5 (3.6)* 88.6 (3.6)* 90.1 (4.0)* 86.7 (4.7)* 10.4 (3.8)*
2 12.9 (3.8)* 79.7 (4.0)* 72.6 (9.1)* 62.8 (8.5) 47.8 (10.5)
3 54.0 (7.1) 71.5 (8.4) 81.7 (7.8)* 65.9 (7.6) 29.7 (10.2)
4 56.2 (9.4) 42.5 (8.2) 71.5 (6.8)* 66.1 (9.4) 28.6 (7.1)*
5 56.9 (10.4) 36.1 (6.5) 59.4 (10.1) 49.2 (10.8) 46.6 (10.3)
6 57.5 (9.4) 51.6 (5.0) 70.0 (8.2)* 56.6 (10.4) 46.4 (9.0)
Pilot 2 7 46.9 (8.1) 37.1 (7.1)* 58.4 (5.8) 48.1 (6.2) 61.9 (7.0)
8 68.6 (4.5)* 55.9 (6.2) 81.8 (2.0)* 54.3 (8.3) 56.1 (7.2)
9 31.2 (7.0)* 43.4 (9.3) 49.4 (7.2) 56.7 (7.1) 37.2 (9.0)
  1. Beverages: (1) chocolate and vanilla ice cream milkshake, (2) caramel ice cream milkshake, (3) strawberry ice cream milkshake, (4) apple peach and pear juice (Sainsbury’s plc., UK), (5) raspberry and pomegranate smoothie (Sainsbury’s plc., UK), (6) strawberry and blackberry smoothie (Sainsbury’s plc., UK), (7) orange carrot and ginger juice (Sainsbury’s plc., UK), (8) innocent apple kiwi and lime smoothie (Coca Cola Co.) and (9) orange and mango juice (Sainsbury’s plc., UK)
  2. *p < .05