Fig. 3From: Leading the consumer by the nose: on the commercialization of olfactory design for the food and beverage sectorTime to wake up and smell the coffee? Food and beverage companies are increasingly waking up to the importance of olfactory design. The figure shows the Viora lid, specifically designed to deliver an enhanced olfactory hit (figure from http://www.vioralid.com/benefits/the-viora-lid-unlocks-the-aroma-of-your-beverage/)Back to article page