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Fig. 5 | Flavour

Fig. 5

From: Leading the consumer by the nose: on the commercialization of olfactory design for the food and beverage sector

Fig. 5

A ‘Got milk?’ ad campaign in San Francisco a decade ago caused a public backlash due to the fact that the ad gave off the scent of chocolate chip cookies [86]. Campaigners said that the smell was likely to make people hungry and was insensitive to the homeless people who use such shelters (figure downloaded from http://americancopywriter.typepad.com/blog/images/gotmilk120606.jpg)

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ISSN: 2044-7248