Wine and music (II): can you taste the music? Modulating the experience of wine through music and sound

Table 1 Summary of findings from scientific studies on the possible mechanisms underlying the auditory modulation of the wine-tasting experience

Mechanism	Explanation	Supporting research
Crossmodal correspondences	Correspondences between sound and taste draw attention to different components in the wine	Spence [68]; Van Ee et al. [82]; Chiou and Rich [78]; Klapetek et al. [79]
Emotion	Music changes emotions, which in turn change the drinking experience	Pollatos et al. [90]; Heath et al. [91]; Smith [92]
Synaesthesia	People experience sound-taste synaesthesia	Sachse-Weinart [6]
Sensation transference	People’s feelings towards the music are transferred to the wine	Cheskin [66]
Crossmodal masking	Sounds (especially loud noise) act to mask taste perception	Yan and Dando [24]

ISSN: 2044-7248