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Table 3 Main effect of type of music on ratings of wine (averaged over red and white wine) from North’s study [34]

From: Wine and music (II): can you taste the music? Modulating the experience of wine through music and sound

 

Music

Rating

No music

Zingy/fresh

Powerful/heavy

Mellow/soft

Subtle/refined

Zingy/fresh

4.91*

6.91

5.25

5.51

5.47

Powerful/heavy

4.38

4.71

6.78

4.35

5.88

Mellow/soft

5.53

5.51

6.31

7.12

6.68

Subtle/refined

4.96

4.86

5.61

4.78

6.47

  1. Table reprinted with permission
  2. *A rating of 0 represented, “The wine definitely does not have this characteristic”, and a rating of 10 represented, “The wine definitely does have this characteristic”
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Flavour

ISSN: 2044-7248