Fig. 6From: Sensory expectations elicited by the sounds of opening the packaging and pouring a beverage a The Krug shell is designed by French artist Ionna Vautrin to enhance, or amplify, the sound of the bubbles popping in a glass of Krug champagne. b The Krug Shell on top of a Joseph glass with a bottle of Krug Grande Cuvée (photos from Krug’s A Journey of Emotions Web site section and reprinted in [59].)Back to article page