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Table 1 Results from multiple sparkling sound tests, shown as percent of participants who made a given choice for each sound

From: Sensory expectations elicited by the sounds of opening the packaging and pouring a beverage

 

Live event (N = 64)

Live event (N = 35)

Online test (N = 31)

Choices (W = water, P = prosecco, C = champagne)

W

P

C

W

P

C

W

P

C

Sounds

W

61 %*

31 %

8 %

86 %*

11 %

3 %

53 %*

29 %

18 %

P

25 %

52 %*

23 %

9 %

34 %

57 %

26 %

38 %

36 %

C

23 %

15 %

62 %*

6 %

60 %

34 %

22 %

34 %

45 %*

  1. Italicized numbers denote correct choices. Asterisks denote correct choices that are significantly different from chance (p < .05)