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Table 1 Results from multiple sparkling sound tests, shown as percent of participants who made a given choice for each sound

From: Sensory expectations elicited by the sounds of opening the packaging and pouring a beverage

  Live event (N = 64) Live event (N = 35) Online test (N = 31)
Choices (W = water, P = prosecco, C = champagne)
W P C W P C W P C
Sounds W 61 %* 31 % 8 % 86 %* 11 % 3 % 53 %* 29 % 18 %
P 25 % 52 %* 23 % 9 % 34 % 57 % 26 % 38 % 36 %
C 23 % 15 % 62 %* 6 % 60 % 34 % 22 % 34 % 45 %*
  1. Italicized numbers denote correct choices. Asterisks denote correct choices that are significantly different from chance (p < .05)