Fig. 3From: Pairing flavours and the temporal order of tastingTwo-flavoured (cinnamon and vanilla) ice cream by Heston Blumenthal. Sniffing and hence adapting to the smell of either spice apparently changes the perceived flavour of the cinnamon-vanilla ice cream for about 85% of people [Image from http://sageappliancesclub.co.uk/article/cinnamon-and-vanilla-ice-cream; Photo credit: Angela Moore, Bloomsbury's Heston at Home]Back to article page